SEO report

Saved October 1, 2026 at 3:03 pm · https://www.vacation.com/hx.htm · Re-run in the checker

66
SEO score
https://www.vacation.com/hx.htm
Checked in 1.2s  = no change since Sep 30
Crawling & Indexing92
Title & Meta Description0
Keyword Targeting—
Headings31
Content86
Images21
Links50
Structured Data (Schema)10
Social Sharing28
Technical & Speed87
Mobile, Language & Extras100

Changes since last save Sep 30, 2026 12:34 amScore history: 66 → 66 → 66

Score 66 → 66 = no change  ·  0 fixed  ·  0 new

✓ Fixed (0)

Nothing fixed since then.

✕ New problems (0)

No new problems.

What I learned about this URL

Google result preview

www.vacation.com › hx.htm
(no title — Google will make one up)
No meta description — Google will pull a snippet from the page text.

Top things to fix first

  1. Problem Missing <title> tag (Title & Meta Description)
    Add a unique, descriptive <title> of about 50–60 characters that includes your keyword.
  2. Problem No H1 heading (Headings)
    Add one <h1> near the top of the page that includes your keyword.
  3. Problem Missing meta description (Title & Meta Description)
    Add a <meta name="description"> of 120–160 characters that sells the click and includes the keyword.
  4. Problem 72 of 93 images are missing alt text (Images)
    Add descriptive alt text to every meaningful image (see the list below).
  5. Problem No structured data (schema markup) (Structured Data (Schema))
    Add JSON-LD schema — at minimum Organization/LocalBusiness + WebSite on the homepage, and BreadcrumbList + the matching type (Article, Product, Service…) on inner pages.
  6. Problem 1 broken links (of 20 tested) (Links)
    Fix or remove the broken links listed below.
  7. Problem Missing og:image (Social Sharing)
    Add <meta property="og:image" content="…"> (SEO plugins fill these automatically).
  8. Problem Missing og:title (Social Sharing)
    Add <meta property="og:title" content="…"> (SEO plugins fill these automatically).
  9. Improve No canonical tag (Crawling & Indexing)
    Add <link rel="canonical" href="https://www.vacation.com/hx.htm"> in the <head>.
  10. Improve Sitemap isn't listed in robots.txt (Crawling & Indexing)
    Add this line to robots.txt: Sitemap: https://www.vacation.com/sitemap.xml

Crawling & Indexing 92/100

✓
Page returns HTTP 200 OK
Search engines can index a page that loads successfully.
✓
Page is indexable (no noindex)
No robots meta tag, which defaults to index, follow.
✓
robots.txt found
1 user-agent group, 0 sitemaps declared.
✓
robots.txt lets Googlebot crawl this page
No rule blocks this path.
✓
XML sitemap found
https://www.vacation.com/sitemap.xml — Contains 11,438 URLs. Uses <lastmod> dates (good).
!
Sitemap isn't listed in robots.txt
Search engines find it faster when robots.txt points to it.
Add this line to robots.txt: Sitemap: https://www.vacation.com/sitemap.xml
!
This page was not found in the sitemap
Pages in the sitemap get discovered and recrawled more reliably.
Add this URL to your XML sitemap (most SEO plugins do this automatically for published pages).
!
No canonical tag
A canonical tag tells Google which URL is the "real" one when duplicates exist (tracking params, www vs non-www, etc.).
Add <link rel="canonical" href="https://www.vacation.com/hx.htm"> in the <head>.
View robots.txt
User-agent: *
Disallow: /tlst/
Disallow: /cruisedeals/
Disallow: /singlescruise/
Disallow: /portal/
Disallow: /crucon_portal/
Disallow: /studenttours/
Disallow: /logos/
Disallow: /images
Disallow: /ICS/
Disallow: /forms/
Disallow: /fonts/
Disallow: /employeetravel/
Disallow: /database/
Disallow: /demo/
Disallow: /crucon/
Disallow: /cruadmin/
Disallow: /content/
Disallow: /cleanup/
Disallow: /cdf/
Disallow: /content/
Disallow: /CC_HTMLAd_CLIA_10-9-7/
Disallow: /carnival/
Disallow: /cache/
Disallow: /revelex-datafeeds/
Disallow: /sc/
Disallow: /studenttours_OLD/
Disallow: /templates/
Disallow: /test3123/
Disallow: /test-php/
Disallow: /tlstudenttours/
Disallow: /tlvc/
Disallow: /travelleadersstudenttours/
Disallow: /untitled folder/
Disallow: /untitled folder 2/
Disallow: /untitled folder 3/
Disallow: /untitled folder 4/
Disallow: /wamplangues/
Disallow: /wampthemes/

Title & Meta Description 0/100

✕
Missing <title> tag
The title is the blue link in Google results and a strong ranking signal.
Add a unique, descriptive <title> of about 50–60 characters that includes your keyword.
✕
Missing meta description
Google will make up its own snippet from page text, which is often less clickable.
Add a <meta name="description"> of 120–160 characters that sells the click and includes the keyword.

Keyword Targeting info

i
No keyword entered
Enter a target keyword to see how well this page is optimized for it.

Headings 31/100

✕
No H1 heading
The H1 is the on-page headline that tells Google (and readers) what the page is about.
Add one <h1> near the top of the page that includes your keyword.
✓
2 H2 subheadings
Good structure for readers and crawlers.
!
Heading levels skip
H2 → H4, H3 → H5 — minor, but a tidy outline helps accessibility and structure.
Nest headings in order (H2 under H1, H3 under H2…).
Heading outline (27)
  • H2 Need help from one of our travel specialists?
  • H4 What can you expect on an all-inclusive expedition with HX
  • H4 What can you expect on an all-inclusive expedition with HX
  • H4 What can you expect on an all-inclusive expedition with HX
  • H4 What can you expect on an all-inclusive expedition with HX
  • H4 Get started
  • H4 About Us
  • H4 More
  • H5 Itinerary
  • H5 Details
  • H3 Contact a travel specialist today at 800-493-6609, and press option 3
  • H3 Contact a travel specialist today at 800-493-6609, and press option 3
  • H5 WELCOME!
  • H3 Welcome All Aboard Travel Guests!
  • H5 WELCOME!
  • H3 Welcome Cruise Deals Guests!
  • H5 Itinerary
  • H3 Regent Prestige Notify Me Sign Up Form
  • H3 CruCon Cruise Outlet & Travel Leaders Vacation Center are now The Vacation Group
  • H5 Success
  • H5 Request a Quote
  • H5 (empty)
  • H5 Request Video Appointment
  • H5 (empty)
  • H2 THANK YOU FOR CONTACTING US!
  • H4 Dear Customer Thank you for your inquiry below! I'm excited to learn more about you to help make your travel dreams com…
  • H5 Sending Email

Content 86/100

✓
5,018 words of content
In-depth content — great for competitive terms.
✓
Text-to-HTML ratio: 14.9%
Healthy balance of content vs. code.
!
Only 1 <p> paragraphs
Text not in proper paragraph tags is harder to parse.
Wrap body text in <p> tags.
i
Structure: 1 paragraph, 9 lists, 18 tables
Lists and tables are often pulled into Google featured snippets.
!
Readability: 32 (Flesch reading ease — difficult)
60+ is plain English most people read comfortably.
Use shorter sentences and simpler words.
What the page text is about (most-used terms)
Words
  1. united ×65
  2. states ×60
  3. cruise ×44
  4. islands ×37
  5. ecuador ×32
  6. info ×29
  7. cruises ×24
  8. offer ×24
  9. travel ×23
  10. republic ×22
  11. bookings ×21
  12. credit ×18
2-word phrases
  1. united states ×58
  2. 26 7 ×45
  3. 26 info ×23
  4. santa cruz ×15
  5. hx expeditions ×14
  6. northern lights ×13
  7. 26 6 ×12
  8. baltra ecuador ×10
  9. terms conditions ×10
  10. vacation group ×9
3-word phrases
  1. 7 from 1 ×14
  2. 26 info 10 ×8
  3. santa cruz isl ×8
  4. 1 049 pp ×7
  5. 26 info 11 ×7
  6. 1 149 pp ×7
  7. fees and port ×7
  8. future cruise credit ×7

Images 21/100

✕
72 of 93 images are missing alt text
Google can't "see" images; alt text is how it knows what they show.
Add descriptive alt text to every meaningful image (see the list below).
i
12 images have empty alt=""
Empty alt is correct for purely decorative images, but not for product photos, diagrams, etc.
!
57 images lack width/height attributes
Missing dimensions cause layout shift (CLS), a Core Web Vitals metric.
Set width and height attributes on <img> tags.
!
No images are lazy-loaded
Lazy-loading below-the-fold images speeds up the initial load.
Add loading="lazy" to images below the fold (not the main hero image).
!
No modern image formats (WebP/AVIF)
92 JPG/PNG/GIF images found. Modern formats are 25–50% smaller.
Serve WebP or AVIF versions (most image/cache plugins or CDNs do this automatically).
Image list (93)
ImageAlt textIssues
https://www.facebook.com/tr?id=234965546901597&ev=PageView&noscript=1—no alt
https://www.vacation.com/2020/the_vacation_group_whitelogo-W6674.pngVACATIONno size
https://www.vacation.com/atlas_logo_small.jpg—no alt no size
https://www.vacation.com/logos/minis/azamara.jpg—no alt no size
https://www.vacation.com/logos/minis/carnival.jpg—no alt no size
https://www.vacation.com/logos/minis/celebrity.jpg—no alt no size
https://www.vacation.com/logos/minis/celestyal_logo.jpg—no alt no size
https://www.vacation.com/logos/minis/crystal.jpg—no alt no size
https://www.vacation.com/logos/minis/crucon-cunard-cruise-deals-button.jpg—no alt no size
https://www.vacation.com/logos/minis/disneylogo.gif—no alt no size
https://www.vacation.com/logos/minis/hal_logo_savor.jpg—no alt no size
https://www.vacation.com/logo-hx-mini-oct25.jpg—no alt no size
https://www.vacation.com/logos/minis/ncl.jpg—no alt no size
https://www.vacation.com/logos/minis/oceania.jpg—no alt no size
https://www.vacation.com/logos/minis/princess.jpg—no alt no size
https://www.vacation.com/logos/minis/regent.jpg—no alt no size
https://www.vacation.com/logos/minis/rccl-logo-small.jpg—no alt no size
https://www.vacation.com/logos/minis/seabourn.jpg—no alt no size
https://www.vacation.com/logos/minis/silversea.jpg—no alt no size
https://www.vacation.com/logos/minis/viking_river.jpg—no alt no size
https://www.vacation.com/logos/minis/virgin-voyages-logo-120x31.jpg—no alt no size
https://www.vacation.com/logos/windstar.jpg—no alt no size
https://www.vacation.com/logo-ama-mini-dec25.png—no alt no size
https://www.vacation.com/avalon_logo_small.jpg—no alt no size
https://www.vacation.com/logo-cel-river-mini-oct25.png—no alt no size
https://www.vacation.com/logos/riviera-logo-apr25.jpg—no alt no size
https://www.vacation.com/logos/minis/viking_river.jpg—no alt no size
https://www.vacation.com/aak_menu_logo.png—no alt no size
https://www.vacation.com/L_ABDIS_LOGO.png—no alt no size
https://www.vacation.com/L_APPV_LOGO.png—no alt no size
https://www.vacation.com/L_BEAC_LOGO.png—no alt no size
https://www.vacation.com/L_DELT_LOGO.png—no alt no size
https://www.vacation.com/L_FJVA_LOGO.png—no alt no size
https://www.vacation.com/globus_logo.jpg—no alt no size
https://www.vacation.com/L_KENT_LOGO.png—no alt no size
https://www.vacation.com/L_NATG_LOGO.png—no alt no size
https://www.vacation.com/L_PARE_LOGO.png—no alt no size
https://www.vacation.com/railbookers-menu-logo.png—no alt no size
https://www.vacation.com/roadtrips-menu-logo.png—no alt no size
https://www.vacation.com/rock_menu_logo.jpg—no alt no size
https://www.vacation.com/L_SABE_LOGO.png—no alt no size
https://www.vacation.com/L_TAUC_LOGO.png—no alt no size
https://www.vacation.com/logos/minis/celebrity.jpg—no alt no size
https://www.vacation.com/logos/minis/hal_logo_savor.jpg—no alt no size
https://www.vacation.com/logos/minis/princess.jpg—no alt no size
https://www.vacation.com/logos/minis/rccl-logo-small.jpg—no alt no size
https://www.vacation.com/hx-top-set26.jpg—empty alt
https://www.vacation.com/black-line.gif—empty alt
https://www.vacation.com/hx-alaska-set26.jpg—empty alt
https://www.vacation.com/riv-btn-request-set25.png—no alt
https://www.vacation.com/black-line.gif—empty alt
https://www.vacation.com/hx-europe-set26.jpg—empty alt
https://www.vacation.com/riv-btn-request-set25.png—no alt
https://www.vacation.com/black-line.gif—empty alt
https://www.vacation.com/hx-northwest-set26.jpg—empty alt
https://www.vacation.com/riv-btn-request-set25.png—no alt
https://www.vacation.com/black-line.gif—empty alt
https://www.vacation.com/hx-galapagos-set26.jpg—empty alt
https://www.vacation.com/riv-btn-request-set25.png—no alt
https://www.vacation.com/riv-btn-request-set25.png—no alt

Links 50/100

✓
101 unique internal links
137 internal links in total.
i
11 unique external links
Linking to reputable sources can support credibility.
!
78 links have no anchor text
Links with no text (and no alt/aria-label) tell Google nothing about the target.
Add text, an aria-label, or alt text on linked images.
✕
1 broken links (of 20 tested)
Broken links waste crawl budget and frustrate visitors.
Fix or remove the broken links listed below.
Link test results
URLStatus
https://www.vacation.com200
https://www.vacation.com/worldcruise.htm200
https://www.vacation.com/lastminutecruisedeals.htm200
https://www.vacation.com/studenttours/200
https://www.vacation.com/quote-template.htm?form-type=Cruise200
https://www.vacation.com/avalon.htm200
https://www.vacation.com/ama.htm200
https://www.vacation.com/atlas.htm200
https://www.vacation.com/azamara.htm200
https://www.vacation.com/carnival.htm200
https://www.vacation.com/celebrity.htm200
https://www.vacation.com/cel-river.htm200
https://www.vacation.com/celestyal.htm200
https://www.singlescruise.com/200
https://www.singlescruise.com200
https://www.crucon.com/quote.htm403
https://res.crucon.com/200
https://www.travelleadersstudenttours.com/200 → https://www.vacation.com/studenttours//
https://internova.com/privacy-policy/200
https://internova.com/modern-slavery-statement/200

Structured Data (Schema) 10/100

✕
No structured data (schema markup)
Schema helps Google understand the page and can earn rich results (stars, FAQs, breadcrumbs, prices…).
Add JSON-LD schema — at minimum Organization/LocalBusiness + WebSite on the homepage, and BreadcrumbList + the matching type (Article, Product, Service…) on inner pages.
!
No BreadcrumbList schema
Breadcrumb schema replaces the ugly URL in results with a clean path.
Add BreadcrumbList JSON-LD (most SEO plugins can switch this on).

Social Sharing 28/100

✕
Missing og:title
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:title" content="…"> (SEO plugins fill these automatically).
!
Missing og:description
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:description" content="…"> (SEO plugins fill these automatically).
✕
Missing og:image
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:image" content="…"> (SEO plugins fill these automatically).
!
Missing og:url
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:url" content="…"> (SEO plugins fill these automatically).
!
Missing og:type
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:type" content="…"> (SEO plugins fill these automatically).
!
No twitter:card tag
X/Twitter falls back to Open Graph, but a card type gives you the large image preview.
Add <meta name="twitter:card" content="summary_large_image">.

Technical & Speed 87/100

✓
Served over HTTPS
HTTPS is a confirmed (light) ranking signal and required for trust.
✓
No redirects on the URL you entered
!
vacation.com uses a temporary redirect
Make vacation.com → www.vacation.com a permanent 301.
✓
Server response (TTFB): 299 ms
Measured from this server. Under 800 ms is good; slow TTFB drags down every Core Web Vital.
!
HTML size: 204.5 KB
Under ~150 KB of HTML is healthy.
Reduce inline CSS/JS and page-builder markup.
✓
Compression enabled (gzip)
Transferred 34.1 KB.
!
3 render-blocking scripts in <head>
7 external scripts and 18 stylesheets in total.
Add defer/async to non-critical scripts.
i
No HSTS header
Optional security hardening; forces browsers to always use HTTPS.
✓
Missing pages return a real 404
✓
Clean, readable URL
i
Core Web Vitals not measured
Tick "Run Google PageSpeed" to pull Google's speed score and real-user data (adds ~30s).

Mobile, Language & Extras 100/100

✓
Mobile viewport tag set
width=device-width, initial-scale=1
✓
Language declared (lang="en")
✓
Character encoding declared
✓
Favicon found (/favicon.ico)
i
No hreflang tags
Only needed if you have versions of the page in other languages/regions.
i
No llms.txt
An emerging (unofficial) file that summarizes your site for AI assistants. Nice-to-have, not a Google factor.
Response headers
date: Thu, 01 Oct 2026 15:03:16 GMT
content-type: text/html; charset=UTF-8
cache-control: no-store, no-cache, must-revalidate
pragma: no-cache
expires: Thu, 19 Nov 1981 08:52:00 GMT
server: cloudflare
x-powered-by: PHP/8.5.4
set-cookie: PHPSESSID=11b8a3b9054462426545c5a3e7feffe8; path=/
cf-cache-status: DYNAMIC
content-encoding: gzip
cf-ray: a43c5a6598b05283-DFW

Scores are a checklist guide, not Google's algorithm. Backlinks, brand signals and content quality matter hugely and can't be seen from one page.