SEO report

Saved October 20, 2026 at 5:37 am · https://www.vacation.com/land-tours/rocky/ · Re-run in the checker

74
SEO score
https://www.vacation.com/land-tours/rocky/
Checked in 0.8s  = no change since 5:33 am
Crawling & Indexing94
Title & Meta Description73
Keyword Targeting—
Headings64
Content92
Images21
Links50
Structured Data (Schema)10
Social Sharing28
Technical & Speed87
Mobile, Language & Extras100

Changes since last save Oct 20, 2026 5:33 amScore history: 74 → 74 → 74 → 74 → 74 → 74 → 74 → 74 → 74 → 74 → 74

Score 74 → 74 = no change  ·  0 fixed  ·  0 new

✓ Fixed (0)

Nothing fixed since then.

✕ New problems (0)

No new problems.

What I learned about this URL

Google result preview

www.vacation.com › land-tours › rocky
Rocky Mountaineer Deals - Vacation.com
Search cruises, land tours, river journeys and all-inclusive escapes — and find your next vacation today. Exclusive deals and certified travel specialists at…

Top things to fix first

  1. Problem No structured data (schema markup) (Structured Data (Schema))
    Add JSON-LD schema — at minimum Organization/LocalBusiness + WebSite on the homepage, and BreadcrumbList + the matching type (Article, Product, Service…) on inner pages.
  2. Problem 47 of 66 images are missing alt text (Images)
    Add descriptive alt text to every meaningful image (see the list below).
  3. Problem 1 broken links (of 20 tested) (Links)
    Fix or remove the broken links listed below.
  4. Problem Missing og:image (Social Sharing)
    Add <meta property="og:image" content="…"> (SEO plugins fill these automatically).
  5. Problem Missing og:title (Social Sharing)
    Add <meta property="og:title" content="…"> (SEO plugins fill these automatically).
  6. Improve Meta description (188 characters) (Title & Meta Description)
    Rewrite the description to about 120–160 characters.
  7. Improve 5 H1 headings found (Headings)
    Keep one H1 for the main topic; change the others to H2 (often the logo or sidebar titles are wrapped in H1).
  8. Improve No canonical tag (Crawling & Indexing)
    Add <link rel="canonical" href="https://www.vacation.com/land-tours/rocky/"> in the <head>.
  9. Improve HTML size: 184.1 KB (Technical & Speed)
    Reduce inline CSS/JS and page-builder markup.
  10. Improve vacation.com uses a temporary redirect (Technical & Speed)
    Make vacation.com → www.vacation.com a permanent 301.

Crawling & Indexing 94/100

✓
Page returns HTTP 200 OK
Search engines can index a page that loads successfully.
✓
Page is indexable (no noindex)
No robots meta tag, which defaults to index, follow.
✓
robots.txt found
1 user-agent group, 0 sitemaps declared.
✓
robots.txt lets Googlebot crawl this page
No rule blocks this path.
✓
XML sitemap found
https://www.vacation.com/sitemap.xml — Contains 11,438 URLs. Uses <lastmod> dates (good).
!
Sitemap isn't listed in robots.txt
Search engines find it faster when robots.txt points to it.
Add this line to robots.txt: Sitemap: https://www.vacation.com/sitemap.xml
✓
This page is listed in the sitemap
!
No canonical tag
A canonical tag tells Google which URL is the "real" one when duplicates exist (tracking params, www vs non-www, etc.).
Add <link rel="canonical" href="https://www.vacation.com/land-tours/rocky/"> in the <head>.
View robots.txt
User-agent: *
Disallow: /tlst/
Disallow: /cruisedeals/
Disallow: /singlescruise/
Disallow: /portal/
Disallow: /crucon_portal/
Disallow: /studenttours/
Disallow: /logos/
Disallow: /images
Disallow: /ICS/
Disallow: /forms/
Disallow: /fonts/
Disallow: /employeetravel/
Disallow: /database/
Disallow: /demo/
Disallow: /crucon/
Disallow: /cruadmin/
Disallow: /content/
Disallow: /cleanup/
Disallow: /cdf/
Disallow: /content/
Disallow: /CC_HTMLAd_CLIA_10-9-7/
Disallow: /carnival/
Disallow: /cache/
Disallow: /revelex-datafeeds/
Disallow: /sc/
Disallow: /studenttours_OLD/
Disallow: /templates/
Disallow: /test3123/
Disallow: /test-php/
Disallow: /tlstudenttours/
Disallow: /tlvc/
Disallow: /travelleadersstudenttours/
Disallow: /untitled folder/
Disallow: /untitled folder 2/
Disallow: /untitled folder 3/
Disallow: /untitled folder 4/
Disallow: /wamplangues/
Disallow: /wampthemes/

Title & Meta Description 73/100

✓
Title tag (38 characters)
“Rocky Mountaineer Deals - Vacation.com” — Good length.
!
More than one <title> tag
Found 2. Browsers and Google use only one.
Remove the extra title tags (often an SEO plugin + theme conflict).
!
Meta description (188 characters)
“Search cruises, land tours, river journeys and all-inclusive escapes — and find your next vacation today. Exclusive deals and certified travel specialists at Vacation.com. No booking fees.” — Will probably be truncated in results.
Rewrite the description to about 120–160 characters.
i
Meta keywords tag present
Google has ignored this tag since 2009. Harmless, but it shows competitors your targets.

Keyword Targeting info

i
No keyword entered
Enter a target keyword to see how well this page is optimized for it.

Headings 64/100

!
5 H1 headings found
Rocky Mountaineer Onboard Experience | Rocky Mountaineer Routes | Canyon Spirit Onboard Experience | Canyon Spirit Route | Package Types — one clear H1 is best practice.
Keep one H1 for the main topic; change the others to H2 (often the logo or sidebar titles are wrapped in H1).
✓
3 H2 subheadings
Good structure for readers and crawlers.
!
Heading levels skip
H3 → H5, H2 → H4 — minor, but a tidy outline helps accessibility and structure.
Nest headings in order (H2 under H1, H3 under H2…).
Heading outline (34)
  • H2 Need help from one of our travel specialists?
  • H3 Speak with a Full-Service Travel Advisor: 800-493-6609 option 3
  • H3 GO ON ANOTHER EXTRAORDINARY JOURNEY WITH US AND SAVE. Returning Rocky Mountaineer guests can save up to $1,450 per coup…
  • H5 Offer is not applicable to two- or three-day rail-only journeys. Additional terms and conditions may apply. Offer ends …
  • H3 US Military Offer U.S. military service members save an additional $100 on all Rockies to the Red Rocks in 2025.
  • H5 Available for all active or retired US military service members. Proof of service required. This offer can be combined …
  • H1 Rocky Mountaineer Onboard Experience
  • H1 Rocky Mountaineer Routes
  • H1 Canyon Spirit Onboard Experience
  • H1 Canyon Spirit Route
  • H1 Package Types
  • H2 Need help from one of our travel specialists?
  • H4 Get started
  • H4 About Us
  • H4 More
  • H5 Itinerary
  • H5 Details
  • H3 Contact a travel specialist today at 800-493-6609, and press option 3
  • H3 Contact a travel specialist today at 800-493-6609, and press option 3
  • H5 WELCOME!
  • H3 Welcome All Aboard Travel Guests!
  • H5 WELCOME!
  • H3 Welcome Cruise Deals Guests!
  • H5 Itinerary
  • H3 Regent Prestige Notify Me Sign Up Form
  • H3 CruCon Cruise Outlet & Travel Leaders Vacation Center are now The Vacation Group
  • H5 Success
  • H5 Request a Quote
  • H5 (empty)
  • H5 Request Video Appointment
  • H5 (empty)
  • H2 THANK YOU FOR CONTACTING US!
  • H4 Dear Customer Thank you for your inquiry below! I'm excited to learn more about you to help make your travel dreams com…
  • H5 Sending Email

Content 92/100

✓
3,096 words of content
In-depth content — great for competitive terms.
✓
Text-to-HTML ratio: 10.5%
Healthy balance of content vs. code.
i
Structure: 7 paragraphs, 9 lists, 4 tables
Lists and tables are often pulled into Google featured snippets.
!
Readability: 23.8 (Flesch reading ease — difficult)
60+ is plain English most people read comfortably.
Use shorter sentences and simpler words.
What the page text is about (most-used terms)
Words
  1. united ×65
  2. states ×60
  3. islands ×29
  4. travel ×23
  5. republic ×22
  6. cruise ×21
  7. cruises ×21
  8. saint ×10
  9. time ×10
  10. island ×9
  11. email ×8
  12. close ×8
2-word phrases
  1. united states ×58
  2. 26 7 ×45
  3. 26 6 ×12
  4. 4 26 ×9
  5. 26 8 ×8
  6. 049 pp ×7
  7. 5 26 ×7
  8. 1 049 ×7
  9. 26 10 ×7
  10. 1 149 ×7
3-word phrases
  1. 7 from 1 ×14
  2. 4 26 7 ×7
  3. 1 149 pp ×7
  4. 1 049 pp ×7
  5. 6 27 26 ×6
  6. 26 7 4 ×6
  7. 7 4 26 ×6
  8. 7 7 26 ×5

Images 21/100

✕
47 of 66 images are missing alt text
Google can't "see" images; alt text is how it knows what they show.
Add descriptive alt text to every meaningful image (see the list below).
i
3 images have empty alt=""
Empty alt is correct for purely decorative images, but not for product photos, diagrams, etc.
!
65 images lack width/height attributes
Missing dimensions cause layout shift (CLS), a Core Web Vitals metric.
Set width and height attributes on <img> tags.
!
No images are lazy-loaded
Lazy-loading below-the-fold images speeds up the initial load.
Add loading="lazy" to images below the fold (not the main hero image).
!
No modern image formats (WebP/AVIF)
65 JPG/PNG/GIF images found. Modern formats are 25–50% smaller.
Serve WebP or AVIF versions (most image/cache plugins or CDNs do this automatically).
Image list (66)
ImageAlt textIssues
https://www.facebook.com/tr?id=234965546901597&ev=PageView&noscript=1—no alt
https://www.vacation.com/2020/the_vacation_group_whitelogo-W6674.pngVACATIONno size
https://www.vacation.com/atlas_logo_small.jpg—no alt no size
https://www.vacation.com/logos/minis/azamara.jpg—no alt no size
https://www.vacation.com/logos/minis/carnival.jpg—no alt no size
https://www.vacation.com/logos/minis/celebrity.jpg—no alt no size
https://www.vacation.com/logos/minis/celestyal_logo.jpg—no alt no size
https://www.vacation.com/logos/minis/crystal.jpg—no alt no size
https://www.vacation.com/logos/minis/crucon-cunard-cruise-deals-button.jpg—no alt no size
https://www.vacation.com/logos/minis/disneylogo.gif—no alt no size
https://www.vacation.com/logos/minis/hal_logo_savor.jpg—no alt no size
https://www.vacation.com/logo-hx-mini-oct25.jpg—no alt no size
https://www.vacation.com/logos/minis/ncl.jpg—no alt no size
https://www.vacation.com/logos/minis/oceania.jpg—no alt no size
https://www.vacation.com/logos/minis/princess.jpg—no alt no size
https://www.vacation.com/logos/minis/regent.jpg—no alt no size
https://www.vacation.com/logos/minis/rccl-logo-small.jpg—no alt no size
https://www.vacation.com/logos/minis/seabourn.jpg—no alt no size
https://www.vacation.com/logos/minis/silversea.jpg—no alt no size
https://www.vacation.com/logos/minis/viking_river.jpg—no alt no size
https://www.vacation.com/logos/minis/virgin-voyages-logo-120x31.jpg—no alt no size
https://www.vacation.com/logos/windstar.jpg—no alt no size
https://www.vacation.com/logo-ama-mini-dec25.png—no alt no size
https://www.vacation.com/avalon_logo_small.jpg—no alt no size
https://www.vacation.com/logo-cel-river-mini-oct25.png—no alt no size
https://www.vacation.com/logos/riviera-logo-apr25.jpg—no alt no size
https://www.vacation.com/logos/minis/viking_river.jpg—no alt no size
https://www.vacation.com/aak_menu_logo.png—no alt no size
https://www.vacation.com/L_ABDIS_LOGO.png—no alt no size
https://www.vacation.com/L_APPV_LOGO.png—no alt no size
https://www.vacation.com/L_BEAC_LOGO.png—no alt no size
https://www.vacation.com/L_DELT_LOGO.png—no alt no size
https://www.vacation.com/L_FJVA_LOGO.png—no alt no size
https://www.vacation.com/globus_logo.jpg—no alt no size
https://www.vacation.com/L_KENT_LOGO.png—no alt no size
https://www.vacation.com/L_NATG_LOGO.png—no alt no size
https://www.vacation.com/L_PARE_LOGO.png—no alt no size
https://www.vacation.com/railbookers-menu-logo.png—no alt no size
https://www.vacation.com/roadtrips-menu-logo.png—no alt no size
https://www.vacation.com/rock_menu_logo.jpg—no alt no size
https://www.vacation.com/L_SABE_LOGO.png—no alt no size
https://www.vacation.com/L_TAUC_LOGO.png—no alt no size
https://www.vacation.com/logos/minis/celebrity.jpg—no alt no size
https://www.vacation.com/logos/minis/hal_logo_savor.jpg—no alt no size
https://www.vacation.com/logos/minis/princess.jpg—no alt no size
https://www.vacation.com/logos/minis/rccl-logo-small.jpg—no alt no size
https://www.vacation.com/rocky_logo_jumboheader.png—no alt no size
https://www.vacation.com/rocky_return-tvl_sep25.pngPromono size
https://www.vacation.com/rocky_military_sep25.pngPromono size
https://www.vacation.com/rocky_rm-experiences_sep25.pngContent Imageno size
https://www.vacation.com/rocky_rm-routes_sep25.pngContent Imageno size
https://www.vacation.com/rocky_cs-experiences_sep25.pngContent Imageno size
https://www.vacation.com/rocky_cs-routes_sep25.pngContent Imageno size
https://www.vacation.com/rocky_packages_sep25.pngContent Imageno size
https://www.vacation.com/Onlinepartneroftheyearlogo.pngonline partner of the yearno size
https://www.vacation.com/oceania_award.pngoceania awardno size
https://www.vacation.com/tauck_certified.pngtauck certifiedno size
https://www.vacation.com/elite-diamond-logo.pngelite diamond logono size
https://www.vacation.com/studenttours/images/universal-cert.pnguniversal certno size
https://www.vacation.com/studenttours/images/SYTA-Logo.pngSYTA logono size

Links 50/100

✓
103 unique internal links
112 internal links in total.
i
10 unique external links
Linking to reputable sources can support credibility.
!
48 links have no anchor text
Links with no text (and no alt/aria-label) tell Google nothing about the target.
Add text, an aria-label, or alt text on linked images.
✕
1 broken links (of 20 tested)
Broken links waste crawl budget and frustrate visitors.
Fix or remove the broken links listed below.
Link test results
URLStatus
https://www.vacation.com200
https://www.vacation.com/worldcruise.htm200
https://www.vacation.com/lastminutecruisedeals.htm200
https://www.vacation.com/studenttours/200
https://www.vacation.com/quote-template.htm?form-type=Cruise200
https://www.vacation.com/avalon.htm200
https://www.vacation.com/ama.htm200
https://www.vacation.com/atlas.htm200
https://www.vacation.com/azamara.htm200
https://www.vacation.com/carnival.htm200
https://www.vacation.com/celebrity.htm200
https://www.vacation.com/cel-river.htm200
https://www.vacation.com/celestyal.htm200
https://www.singlescruise.com/200
https://www.singlescruise.com200
https://res.crucon.com/200
https://www.travelleadersstudenttours.com/200 → https://www.vacation.com/studenttours//
https://internova.com/privacy-policy/200
https://internova.com/modern-slavery-statement/200
https://www.facebook.com/TheVacationGroupTVG/400 → https://www.facebook.com/login/?next=https%3A%2F%2Fwww.face…

Structured Data (Schema) 10/100

✕
No structured data (schema markup)
Schema helps Google understand the page and can earn rich results (stars, FAQs, breadcrumbs, prices…).
Add JSON-LD schema — at minimum Organization/LocalBusiness + WebSite on the homepage, and BreadcrumbList + the matching type (Article, Product, Service…) on inner pages.
!
No BreadcrumbList schema
Breadcrumb schema replaces the ugly URL in results with a clean path.
Add BreadcrumbList JSON-LD (most SEO plugins can switch this on).

Social Sharing 28/100

✕
Missing og:title
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:title" content="…"> (SEO plugins fill these automatically).
!
Missing og:description
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:description" content="…"> (SEO plugins fill these automatically).
✕
Missing og:image
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:image" content="…"> (SEO plugins fill these automatically).
!
Missing og:url
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:url" content="…"> (SEO plugins fill these automatically).
!
Missing og:type
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:type" content="…"> (SEO plugins fill these automatically).
!
No twitter:card tag
X/Twitter falls back to Open Graph, but a card type gives you the large image preview.
Add <meta name="twitter:card" content="summary_large_image">.

Technical & Speed 87/100

✓
Served over HTTPS
HTTPS is a confirmed (light) ranking signal and required for trust.
✓
No redirects on the URL you entered
!
vacation.com uses a temporary redirect
Make vacation.com → www.vacation.com a permanent 301.
✓
Server response (TTFB): 365 ms
Measured from this server. Under 800 ms is good; slow TTFB drags down every Core Web Vital.
!
HTML size: 184.1 KB
Under ~150 KB of HTML is healthy.
Reduce inline CSS/JS and page-builder markup.
✓
Compression enabled (gzip)
Transferred 33.9 KB.
!
3 render-blocking scripts in <head>
13 external scripts and 8 stylesheets in total.
Add defer/async to non-critical scripts.
i
No HSTS header
Optional security hardening; forces browsers to always use HTTPS.
✓
Missing pages return a real 404
✓
Clean, readable URL
i
Core Web Vitals not measured
Tick "Run Google PageSpeed" to pull Google's speed score and real-user data (adds ~30s).

Mobile, Language & Extras 100/100

✓
Mobile viewport tag set
width=device-width, initial-scale=1
✓
Language declared (lang="en")
✓
Character encoding declared
✓
Favicon found (/favicon.ico)
i
No hreflang tags
Only needed if you have versions of the page in other languages/regions.
i
No llms.txt
An emerging (unofficial) file that summarizes your site for AI assistants. Nice-to-have, not a Google factor.
Response headers
date: Tue, 20 Oct 2026 05:37:29 GMT
content-type: text/html; charset=UTF-8
cache-control: no-store, no-cache, must-revalidate
pragma: no-cache
expires: Thu, 19 Nov 1981 08:52:00 GMT
server: cloudflare
x-powered-by: PHP/8.5.4
set-cookie: PHPSESSID=1d0464ba23276cc37a464539230fec38; path=/
cf-cache-status: DYNAMIC
content-encoding: gzip
cf-ray: a4d5abc08bf83593-DFW

Scores are a checklist guide, not Google's algorithm. Backlinks, brand signals and content quality matter hugely and can't be seen from one page.